Companie: Haier Group

Austria: Haier Now Holds 51 % Stake in Greenonetec

There has been another Sino-European cooperation on solar thermal in recent weeks. On 18 May, Chinese-based Haier Group, one of the largest manufacturers of household appliances in the world, bought […]

China: Sunrain to Solve Pengpusang’s Financial Troubles

Chinese flat plate collector manufacturer Pengpusang (international brand Prosunpro) from Shenzhen in southern China seems to have overcome its financial difficulties: “We continue to produce absorbers and collectors and have […]

“Germany is one of the most challenging markets”

The Chinese Haier Group is a fairly young company, which has grown into a huge and still rapidly expanding corporation. Founded in 1984, Haier currently has 70,000 employees and achieved […]

Germany: Haier’s Loss Leader Strategy

Internationally operating Haier Group, the world’s fourth largest appliance manufacturer, has caused quite a stir prior to the IFH/Intherm (Trade Fair for Sanitation, Heating, Air Conditioning, Renewable Energies ), which […]