• April 18, 2026

Keyword: Marketing Campaign

USA: Solar Heating and Cooling Gets Less Attention

The US-American solar heating and cooling industry has been receiving significantly less attention than solar electricity technologies. An example of that is the webpage “My Solar Job”, which gathers profiles […]

USA: More Incentives and Marketing in California

Demand for the California Solar Initiative (CSI) – Thermal Program is still below expectations. The second quarter of 2012 saw a mere 61 residential applications, as well as 40 applications […]

Germany: Haier’s Loss Leader Strategy

Internationally operating Haier Group, the world’s fourth largest appliance manufacturer, has caused quite a stir prior to the IFH/Intherm (Trade Fair for Sanitation, Heating, Air Conditioning, Renewable Energies ), which […]

Mexico: Vacuum tubes in 48 % of residential Solar Water

The marketing campaign for solar hot water systems in the residential sector in Mexico, Procalsol (2007 to 2012), bore fruit: According to the annual market statistics of the National Association […]