Dear Solarthermalworld.org Reader,
With
more than 200,000 visitors from 61 countries and 2,482 exhibitors, the
ISH trade fair in Frankfurt, Germany, set a new record this year. The
big five of heating system manufacturers across Europe – Bosch
Thermotechnik with its brands Buderus and Junkers, Viessmann, Vaillant,
Ariston and its Elco brand, and BDR Thermea with its brands Remeha,
Brötje and De Dietrich – welcomed tens of thousands of installers to the
international five-day business-to-business fair at the beginning of
March. Two of these five businesses – Bosch and Viessmann – focused on
digital marketing, remote control and maintenance tools, which pushed
product innovations to the side walls of the exhibition space. An
insider called it the “Thermondo
effect”. This fast-growing start-up founded in 2015 in Berlin, Germany,
has enjoyed great success in selling heating systems on the web and
prompted the management of heating companies to shift their attention
towards online sales strategies.
Have a good read and sunny regards
The Editorial Team
